Start Turning More Than Heads with Your Website Copy

With Make Mention, you’ll get copywriting with personality
and a whole lotta conversion know how baked right in

Getting noticed is a lot easier than getting customers. Your website may look pretty. It may even sound great. But, is it growing your business with more sales and leads?


Didn’t think so. That’s why at Make Mention, customer research and conversion optimization is part of the copywriting package. Because writing better performing copy means knowing what makes your customers tick and what trips their trigger.

Copywriting and conversion optimization consulting made for…







…and, clients who want brilliant copy that will make them stand out from the crowd and get them rock solid results.

As seen & heard on…


Specializing in

Message Evaluations

Writing great copy starts with customer research. Every copywriting project involves helping you:

  • Understand what motivates your visitors to become customers
  • Focus on the messages that most resonate with your ideal prospects – exactly where they are on their customer journey
Discover the best way to tell your story without losing your brand’s personality along the way

Conversion Copywriting & Testing

If you want copy that will make heads spin and your offers irresistible, you’ve come to the right place.

From sales landing pages to home pages, you’ll get copy and layout suggestions designed to engage your visitors and drive more conversions.

Plus, you’ll never lose sight of the big picture with help optimizing your entire sales funnel – and tackling A/B testing too.

Focusing on conversion for websites and landing pages

Papertrail Home Page
Girls Gone Strong Home Page

Take a peek at more projects from previous clients

Words Worth Mentioning

As a startup company with a newly launched website, Jen’s insight into optimizing our site has been instrumental in helping us reach numerous goals.  Since implementing Jen’s suggestions, our conversion rates have gone up, our bounce rates have gone down, and general traffic to the site has increased.  Her insight has been a huge asset as we work towards growing our business.

Betsy O’Reilly, CEO of Quadjobs

Jen is unlike any other copywriter I’ve worked with (I’ve hired many tens). Besides being a master with words, she truly understands conversion optimization and the importance of qualitative research. She does not require any micromanagement – she is proactive, and a perfectionist. The first draft you get back from her is already fantastic. She’s the only copywriter I’ve recommended to everyone, and the only one I fully trust to get the job done. If you want copy that sells, get Jen to write it.

Peep Laja, Founder ConversionXL
Jen Havice

Meet Jen Havice

Conversion Copywriter & Head Honcho at Make Mention

Jen is an experienced online copywriter obsessed with conversion rate optimization. She believes data driven research combined with a brand’s personality can make copywriting magic. She lives and works in the Twin Cities or as she affectionately likes to call it, the land of 10,000 hot dishes.